Acura is the luxury vehicle division of Japanese automaker Honda. The brand was launched in the United States and Canada on 27 March 1986, marketing luxury and high-performance automobiles. Acura is the first Japanese automotive luxury brand. In the late 1980s, the success of the company's first flagship vehicle, the Legend, inspired fellow Japanese automakers Toyota and Nissan to launch their own luxury brands, Lexus and Infiniti, respectively. Almost since its inception, Acura has been involved in American motorsports, specifically in Sports Car Club of America (SCCA) and IMSA GT Championship series.