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Fiat Trattori/Fiatagri

Fiat Trattori S.p.A. was a Fiat group company founded in 1919. Fiat Trattori was a constructor of agricultural equipment, and tractors in particular. Over its decades of history it established itself as Italy's leading constructor and one of the biggest in Europe; in 1991 it took over Ford New Holland and adopted its name to increase its status on the world markets. In 1999 New Holland acquired Case Corporation to create CNH Global, in which Fiat Industrial was the majority shareholder until the two firms merged to create CNH Industrial in 2013.

In 1977 Fiat took over Hesston, American leader in forage equipment, Braud, leading producer of grape harvesters, and the Italian firm Agrifull, specialist in small-sized tractors. Fiat Trattori thus became FiatAgri and changed its livery from orange to burgundy, used on all new tractors. With the acquisition of Hesston and Braud, FiatAgri also started to produce forage machinery (balers, forage harvesters) and grape harvesting equipment. The Hesston and Braud logos continued to appear on the sides of their agricultural machines.