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New Holland Agriculture

New Holland AG is a global brand of agricultural machinery produced by CNH Industrial. New Holland agricultural products include tractors, combine harvesters, balers, forage harvesters, self-propelled sprayers, haying tools, seeding equipment, hobby tractors, utility vehicles and implements, and grape harvesters.

The original New Holland Machine Company was founded in 1895 in New Holland, Pennsylvania; it was acquired by Sperry Corporation in 1947, then by Ford Motor Company in 1986, and then by FiatAgri in 1991, becoming a full-line producer. In 1999, New Holland became a brand of CNH Global, which was majority-owned by Fiat Industrial. On 29 September 2013, CNH Global N.V. and Fiat Industrial S.p.A. were merged into CNH Industrial N.V., a company incorporated in the Netherlands.