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New Holland Agriculture

New Holland is a world-leading agricultural equipment brand with over 125 years of experience in supporting five generations of farmers across the globe. The brand is the partner that farmers and growers can rely on to provide innovative, efficient, and sustainable farming solutions. New Holland offers every customer the broadest choice of easy-to-operate tractors, harvesters, foraging equipment, balers, material handlers, sprayers, tillage, seeding and planting equipment complemented by advanced Precision Land Management solutions. The commitment to supporting the sustainable development of agriculture is at the root of the brand’s Clean Energy Leader® strategy, launched in 2006. This promotes the use of renewable fuels, systems to reduce emissions, technological tools and sustainable agricultural practices.

New Holland is a global brand of agricultural machinery produced by CNH Industrial. The original New Holland Machine Company was founded in 1895 in New Holland, Pennsylvania; it was acquired by Sperry Corporation in 1947, then by Ford Motor Company in 1986, and then by FiatAgri in 1991, becoming a full-line producer. In 1999, New Holland became a brand of CNH Global (NYSE: CNH), which was majority-owned by Fiat Industrial. On 29 September 2013, CNH Global N.V. and Fiat Industrial S.p.A. were merged into CNH Industrial N.V., a company incorporated in the Netherlands.